Research Summary and Ethical Considerations Essay Example for Free

Research Summary and Ethical Considerations Essay â€Å"According to statistics presented by the National Interview Survey (2010) there are approximately 7.1 million children in the United States who have asthma.† (U.S. Department of Health and Human Services [USDHHS], Centers for Disease Control and Prevention National Center for Health Statistics [CDCNCHS], 2010). â€Å"Asthma is an inflammatory disease that is characterized by airway obstruction and may cause episodes of wheezing, coughing, and difficulty breathing.† (Walker, 2012). â€Å"Studies have shown that these symptoms are difficult to manage in obese asthmatic children as the medications used to treat asthma are less effective on them due to the added weight. This paper summarizes a quantitative study showing that enhanced physical activity and asthma management education can reduce asthmatic symptoms in children.† (Haines Kim, 2013). It includes introduction, background, methods, results, ethical considerations and conclusion summary of the study. Introduction â€Å"Children with asthma are at risk for obesity and resultant severity of the disease due to their reluctance towards physical activity. In order to prevent this risk an educational and activity program was developed for elementary schoolchildren with moderate persistent asthma utilizing a quantitative study design. The introduction of this program resulted in significant improvement in lung conditions and reduction of the number of emergency room visits while potentially reducing the risk of obesity later in life.† (Haines Kim, 2013). Background of Study â€Å"Reports show that seventy five percent of all children in the United States who need emergent care due to their asthma are overweight. Children with  moderate to severe persistent asthma have a higher incidence of also being obese. Obese asthmatics are less responsive to medications used to treat asthma. The reluctance to physical activity is due to the fear of asthma attack with exercise. This leads to obesity and obesity leads to more severe asthma symptoms. In order to break this cycle effective intervention is necessary. The most effective intervention is increased physical activity. Developing and evaluating understanding the mechanisms of asthma control and promoting physical activity in participating asthmatic elementary school-aged children was a pilot program resulting in reduced severity of asthma symptoms which was also the purpose of the study.† (Haines Kim, 2013). This study is significant for nurses as they take care of children with asthma in clinics an d hospitals effectively intervening to improve their health. Methods of Study â€Å"A quantitative, non-experimental, longitudinal design was used to evaluate a pilot asthma program with emphasis on physical activity in order to improve asthma control among children with moderate persistent asthma. Asthma symptoms, lung condition, and willingness to participate in physical exercise were compared before and one month after the six week asthma program. As a pilot study, this program was an intervention-only program without a control group. The sample was collected from participants of Breathe LA’s Lung Power program with moderate persistent asthma. Ten children between the ages of seven to twelve years old both males and females who volunteered for the study were selected for a six week asthma program. Barriers to proper asthma management were identified and treated by parental interviews. Introductory and concluding spirometry tests were done to assess the actual improvement in lung volume post program. Physical activity was closely monitored and performed only after sufficient management skills were taught to and reinforced by the participants and parents. Six lessons were prepared and delivered over two hours weekly sessions.† (Haines Kim, 2013). Results of Study â€Å"Throughout the six week program the participants’ asthmatic attack rates dropped significantly. Weekly and monthly asthmatic incidences also decreased significantly. Although not statistically significant, emergency  room visits dropped after the six week program and the participants also engaged in significantly more physical activities in a given week and month compared to pre-program activities. The spirometry test post-program results showed a slight, but significant increase in lung volume.† (Haines Kim, 2013). The implications of this study to nursing are very significant. Being the caregiver to children with asthma in clinics and hospitals nurses can make a huge difference in their lives by sharing the significant findings of the study and incorporating it in their daily care regimen. Teaching proper symptom management and physical activity to parents and children will significantly improve their health. Ethical Considerations of Study The authors are affiliated with California State University Fullerton and the study was reviewed by editorial board, blind peer, and expert peer. The study sample was a sub-group of pre-existing participants of the Breathe LA’s Lung Power program. In adherence to the code of ethics for the research study patient privacy was protected through the initial program. Only patients who volunteered were included in the study and the program was held in the Breathe LA facility located in Los Angeles. â€Å"Facilitators present throughout the program included a respiratory therapist and volunteer respiratory therapy students.† (Haines Kim, 2013). Parents were to observe at all times and intervene as appropriate to the study. The article fails to mention approval acquired from an institutional review board. There is a possibility that there may be a blanket consent that covers the research study via the initial Lung Power program which was in accordance to laws in Los Angeles. Conclusion â€Å"Children with asthma represent a population group more prone to becoming obese than their non-asthmatic counterparts. Understanding the mechanism of what causes asthma and being able to control asthma enough to engage in physical activity is significant. Therefore, future asthma management programs should incorporate more supervised physical exercises. Educators, therapists, nurses, parents and coaches need to understand that moderate physical exercise is a remedy for asthma symptoms, not the cause and should take an active role in providing asthma education for children with moderate persistent asthma. Increasing supervised, moderate physical exercise for  these children can reduce asthmatic symptoms and risk for obesity later in life.† (Haines Kim, 2013). References U.S. Department of Health and Human Services, Centers for Disease Control and Prevention National Center for Health Statistics. (2010). Summary health statistics for U.S. children: National Health Interview Survey, 2009. (DHHS Publication No. (PHS)-2011-1575). Retrieved from http://www.cdc.gov/nchs/data/series/sr10/sr10247.pdf Walker, V. (2012). Factors Related to Emotional Responses in School-aged Children Who Have Asthma. Issues In Mental Health Nursing, 33(7), 406-429. doi:10.3109/01612840.2012.682327 Haines, M. S., Kim, D. H. (2013). A Study of the Effects of Physical Activity on Asthmatic Symptoms and Obesity Risk in Elementary School-Aged Children. American Journal Of Health Education, 44(3), 156-161. doi:10.1080/19325037.2013.779905

Charles Augustin Coulomb :: biographies biography bio

Missing Figures and Images During the life of Charles Augustin Coulomb, he would play important roles in the developments in physics, engineering, and experimental instruments. Coulomb was born in 1736 in the Languedoc region of France, but spent much of his early life in Paris and Montpellier. In 1760, at the age of 24 he was accepted into Ecole du Genie, an army engineering school in France. Once he was completed with school, he was first deployed to Brest as a military engineer. In 1764 he was sent to Martinique in the West Indies. There he was put in charge of building the new Fort Bourbon to attempt to make the island more secure. While in the West Indies, Coulomb would demonstrate his engineering skills and technical knowledge which he would later recall in his memoirs. The weather of Martinique was not hospitable to Coulomb, with him being ill much of his tour of duty. After nine years he was forced to return to France because these health issues. Upon returning to France Coulomb would take an interest in the recent research concerning electricity. Which would eventually lead to the development of the torsion balance and the discovery of the relation which would become known as Coulomb's Law. When Coulomb began his research into electric force (which would become known as Coulomb's law), Newton's law of universal gravitation had already discovered. As it would turn out electrical forces would parallel Newton's discovery in many ways. With both Coulomb's law and Newton's law of universal gravitation being proportional to inverse squared relationships. Coulomb's work would become one of the first cases where electric charge was measured quantitatively. In the 1740's electricity was beginning to become well know. By the 1750's, Benjamin Franklin's had shown that lightning was an electrical phenomenon thereby proving that that electricity did exist in nature. Franklin's work became an inspiration to others and spawned research into the study of electricity and measurement of it. Instruments which could indicate electricity had existed since the 1730's, however these tools did not approach real qualitative measurements. John Canton introduced an improved electrical indicator in 1753. Others such as Tiberius Cavallo of Italy concentrated their efforts atmospheric electricity, producing tools which could indicate the presence of electricity, but were a long way from quantitative measurements. Charles Augustin Coulomb :: biographies biography bio Missing Figures and Images During the life of Charles Augustin Coulomb, he would play important roles in the developments in physics, engineering, and experimental instruments. Coulomb was born in 1736 in the Languedoc region of France, but spent much of his early life in Paris and Montpellier. In 1760, at the age of 24 he was accepted into Ecole du Genie, an army engineering school in France. Once he was completed with school, he was first deployed to Brest as a military engineer. In 1764 he was sent to Martinique in the West Indies. There he was put in charge of building the new Fort Bourbon to attempt to make the island more secure. While in the West Indies, Coulomb would demonstrate his engineering skills and technical knowledge which he would later recall in his memoirs. The weather of Martinique was not hospitable to Coulomb, with him being ill much of his tour of duty. After nine years he was forced to return to France because these health issues. Upon returning to France Coulomb would take an interest in the recent research concerning electricity. Which would eventually lead to the development of the torsion balance and the discovery of the relation which would become known as Coulomb's Law. When Coulomb began his research into electric force (which would become known as Coulomb's law), Newton's law of universal gravitation had already discovered. As it would turn out electrical forces would parallel Newton's discovery in many ways. With both Coulomb's law and Newton's law of universal gravitation being proportional to inverse squared relationships. Coulomb's work would become one of the first cases where electric charge was measured quantitatively. In the 1740's electricity was beginning to become well know. By the 1750's, Benjamin Franklin's had shown that lightning was an electrical phenomenon thereby proving that that electricity did exist in nature. Franklin's work became an inspiration to others and spawned research into the study of electricity and measurement of it. Instruments which could indicate electricity had existed since the 1730's, however these tools did not approach real qualitative measurements. John Canton introduced an improved electrical indicator in 1753. Others such as Tiberius Cavallo of Italy concentrated their efforts atmospheric electricity, producing tools which could indicate the presence of electricity, but were a long way from quantitative measurements.

The Hobbit Book Report

This is a story about the adventure of a delightful little hobbit and how he found out who he was and what he really valued. At first, the little hobbit Bilbo was just a normal Baggins (a family name which stands for routineers and homebodies) who lived a peaceful life in a comfortable and quiet hobbit hole full of fine furniture, delicate ornaments and a lot of food. However, everything changed when Gandalf, an old wizard, gave him a visit and held and unexpected party in Bilbo’s hobbit hole with 13 dwarves who Bilbo had never met before. Gandalf invited Bilbo to a journey to the Lonely Mountain and to help the dwarves get back their treasure from the wicked dragon. The more Took part (Bilbo’s mom was a Took) of Bilbo’s characteristic was awaken and he, after a lot of hesitation because of being a Baggins for more than 50 years, decided to go with the dwarves. During the journey, Bilbo gave up all the things that he was used to and took granted for. Everyday, he slept on rocks and ate things like dog food; he rode on horses that was too high for him and tried his best to follow the dwarves’ pastes. At the beginning, the dwarves had many complains about bringing a hobbit with them as Bilbo always slowed down the whole group. However, clear transformations can be seen on Bilbo as time flouted. Even though he, sometimes, still missed his cute little hobbit hole and his afternoon tea, he learned to be an adventurer and to perform his duties as a member of the group. He saved the whole team by shouting to Gandalf and he even escaped from the Goblins by himself. He won the respect from the dwarves and finally fixed in. No one is unchangeable and that’s why we keep on trying new things. During this process of trying, we discover new interests, new goals and new capabilities. In this case, Bilbo transformed from a domestic little hobbit into a clever burglar and a resourceful companion. He found out that what he really valued was friendship, adventures and braveness but not an unchangeable life. Sometimes, we think we are satisfied with what we have right now because all the people around us all live identical lives. Whenever changes occur, we’ll start I believe that in somewhere deep inside us, we all crave for adventures, different lives and a brand new world.

French Expressions Using Bouche

The French word une bouche literally means any kind of mouth - of a person, an oven, a volcano... - and is also used in many idiomatic expressions. Learn how to say food bills, gourmet, astonished, and more with this list of expressions with bouche. Expressions with Bouche le bouche-à  -bouchekiss of life, mouth-to-mouth resuscitationune bouche à   feugun ​une bouche daà ©rationair vent, inletune bouche de chaleurhot-air ventune bouche dà ©goutmanholeune bouche de mà ©trosubway entranceune bouche dincendiefire hydrantune bouche dune rivià ¨re, une bouche dun fleuvemouth of a riverune bouche inutileunproductive person; just another mouth to feedles bouches inutilesthe non-active, unproductive population; burdens on societyles dà ©penses de bouchefood billsune fine bouchegourmetles provisions de boucheprovisionsbouche bà ©eopen-mouthed, agape, astonishedBouche cousue  ! (informal)Its top secret! Mums the word!dans sa bouche...in his mouth, coming from him, when he says it...Dà ¨s quil ouvre la bouche...Every time he opens his mouth... est dans toutes les bouches.Everyones talking about ...; ... is a household word.Il en a plein la bouche.He can talk of nothing else.Il na que ... à   la bouche.... is all he ever talks about.Jen ai leau à   la boucheMy mouth is watering.br/>La và ©rità © sort de la bouche des enfants (proverb)Out of the mouths of babesMotus et bouche cousue! (informal)Mums the word! Dont tell anyone!par sa boucheby ones words, by what one saysTa bouche  ! (familiar)Shut up! Shut your trap!Ta bouche bà ©bà ©Ã‚  ! (familiar)Shut up! Shut your trap!aller de bouche en boucheto be talked, rumored aboutapprendre quelque chose de la bouche de quelquunto hear something from someoneapprendre quelque chose de la bouche mà ªme de quelquunto hear something from someones own lipsavoir 3 bouches à   nourrirto have 3 mouths to feedavoir la bouche amà ¨reto have a bitter taste in ones mouthavoir la bouche en coeurto simperavoir la bouche en cul-de-pouleto purse ones lipsavoir la bouche fendue jusquaux oreillesto be grinning from ear to earavoir la bouche pà ¢teuseto have a thick-feeling or coated tongueavoir la bouche pleine de ...to be able to talk of nothing but ...avoir la bouche sà ¨cheto have a dr y mouthavoir toujours linjure / la critique à   la boucheto always be ready with an insult / criticismsembrasser à   bouche que veux-tuto kiss eagerlysembrasser à   pleine boucheto kiss right on the lipssembrasser sur la boucheto kiss on the lipsà ªtre bouche bà ©eto be open-mouthed, lost in wonder, astonishedà ªtre dans la bouche de tout le mondeto be on everyones lips; to be talked about by everyonesexprimer par la bouche de quelquun dautreto use someone else as ones mouthpiecefaire du bouche-à  -bouche à   quelquunto give someone mouth-to-mouth resuscitationfaire la fine boucheto turn ones nose upfaire la petite boucheto turn ones nose upfermer la bouche à   quelquunto shut someone upgarder la bouche closeto keep ones mouth shutgarder quelque chose pour la bonne boucheto save the best for lastmettre leau à   la bouche de quelquunto make someones mouth watermettre un mot dans la bouche de quelquunto put a word into someones mouthne pas ouvrir la boucheto not say a wordou vrir la boucheto speakparler la bouche pleineto talk with ones mouth fullparler par la bouche de quelquundautreto use someone else as ones mouthpiecepasser de bouche à   oreilleto be spread by word of mouthpasser de bouche en boucheto be talked, rumored aboutrester bouche bà ©eto remain open-mouthed, lost in wonder, astonishedtourner sept fois sa langue dans sa bouche avant de parlerto think long and hard before speakingse transmettre de bouche à   oreilleto be spread by word of mouthune bouchà ©emouthful

The First Amendment Of The United States - 1647 Words

First Amendment: Where It Originated and How to Protect It On September 17, 1787, the United States Constitution was signed by delegates to the Constitutional Convention in Philadelphia, who were directed by George Washington. The 1787 convention was called to draft a new legal system for the United States now that the states were free and colonized. This new Constitution was made to increase federal authority while still protecting the rights of citizens. It established America’s National Government. In 1971, the Bill of Rights were added to Constitution containing the 10 amendments guaranteeing protection for citizens. The first commandment consisting of freedom of speech and religion. The First Amendment to the U.S. Constitution reads: â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.† Prior to the Revolution, all citizens were to attend service at the Anglican Church. If the people failed to attend, they would endure civil and criminal penalties, including death. The church was supported by taxation. Jefferson was the first of the founding fathers to support a wall to separate church and state. In the current decade many different religions have developed and with the growing science findings regarding evolution, atheism has become more prominent.Show MoreRelatedThe First Amendment Of The United States Essay1322 Words   |  6 PagesThe first amendment to the U.S. Constitution states, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof†¦Ã¢â‚¬  The Supreme Court has been inconsistent in the application of these sometimes conflicting requirements. At times, the Court takes a separationist position, erecting a solid wall between church and state, and at other times takes an accommodationist position, siding with an individual’s right to exercise their religious beliefs. ReligiousRead MoreThe First Amendment Of The United States Essay970 Words   |  4 Pages The first amendment of the United States Constitution protects the right to freedom of speech and expression. One particular form of expression that has grown in popularity is body art; also known as tattoos. This creative form of expression can be displayed anywhere on the body. It is because of this same freedom that I believe there should be restrictions on what and where a tattoo is placed. Some feel as if the Marine Corps shouldn’t have any tattoo restrictions. But I strongly disagree. ThisRead MoreThe First Amendmen t Of The United States2296 Words   |  10 PagesThe United States is a nation founded on the principal of providing each citizen with a chance to have his or her voice heard, to succeed with his or her dream and to avoid any form of oppression that many countries continue to push on their citizens. As the United States Constitution states, â€Å"Congress Shall Make No Law Respecting an Establishment of Religion, or Prohibiting the Free Exercise Thereof; or Abridging the Freedom of Speech, or of the Press; or the Right of the People Peaceably to AssembleRead MoreThe First Amendment Of The United States Constitution915 Words   |  4 PagesThese 45 words of the First Amendment to the United States Constitution embody some of our most important ideas about the meaning of liberty. A nationally recognized leader in the field of law related citizen education has truly broken down the importance of the First Amendment and he say, â€Å"Remove the First Amendment from the United States Constitution and you strike out the very means of testing the other rights and of protesting abuses of government.† The First Amendment includes six clauses thatRead MoreThe First Amendment Of The United States Constitution1090 Words   |  5 Pagesalong with many others that the Wisconsin Interscholastic Athletic Association wrote, â€Å"are clearly intended to taunt or disrespect.† Correct me if I am wrong, but isn’t it my right to taunt the referees, players and coaches? The First Amendment of the United States Constitution protects the right to freedom of expression from government interference. Freedom of expression consists of the rights to freedom of speech, press, assembly, the right to make a complaint or seek assistance from your governmentRead MoreThe First Amendment Of The United States Constitution1745 Words   |  7 PagesThe First Amendment to the United States Constitution states that we have the freedom to practice any religion we choose. Having said this, why do so many people look down on or bash religions that are different from their own? It may not seem like this problem is affecting every person directly but if it is affecting other people within the country, it is affecting everyone. There are stereotypes about all different religions and there is a misunderstanding between accepting and approving, whichRead MoreThe First Amendment Of The United States Constitution1943 Words   |  8 Pagesare many elements of the First Amendme nt of the United States Constitution to address. The area of the Freedom of Speech applies to every aspect of our daily lives. An examination of this area shows us why there are protected and unprotected areas of speech: speeches and actions that have been debated throughout our nation’s history and why they are important and have such an impact on our individual lives and social activities today. The adoption of the First Amendment drafted by James Madison,Read MoreThe First Amendment Of The United States Constitution1534 Words   |  7 Pagesâ€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated†¦Ã¢â‚¬  Sound familiar? Well it should. That quote was a section of the Fourth Amendment to the United States Constitution. Those lines are one of the many things that set America apart from other countries around the world. It has protected us for centuries from â€Å"unreasonable searches and seizures†¦Ã¢â‚¬  made by anyone, including the government. This is allRead MoreAccording To The First Amendment Of The United States Constitution,1747 Words   |  7 PagesAccording to the First Amendment of the United States Constitution, the people of the nation are entitled to the freedom of speech, but not all speech is the same. The internet provides us with an infinite amo unt of information, grants us access to virtually everything we could want and acts as an unrestrained vehicle of communication. In the day and age where technology is advancing and social media and internet are of rising importance, the Supreme Court of the United States has been faced withRead MoreThe First Ten Amendments For The United States Constitution1163 Words   |  5 PagesCivics The first ten amendments added to the U.S. Constitution, now known as the Bill of Rights, have played a fundamental role in the Constitution. Still in effect today, the Bill of Rights has become a necessity in order to protect the individual rights of American citizens. In order to prevent an oppressive centralized government, James Madison, America’s fourth president, decided to lay the foundation of civil liberties in ten amendments. The First Amendment allows citizens the freedom of religion

Feminism And Popular Culture Gender Relations And...

Feminism and popular culture have interacted over the years, each influencing and responding to the other. The media has been a cause of feminist protests, especially because of their representations of men and women’s lives. These portrayals can have an impact on society, as because of their mass distribution, they have the capability to influence the public’s perspective on gender relations and feminist issues. The views of feminism and the ideas that the movement was currently emphasizing can be seen in popular culture’s productions during that time. One critical feminist issue has been the expectations for their physical appearances and lives outside of the home. In fact, Naomi Wolf’s idea of these themes, as described in The Beauty†¦show more content†¦With the destruction of the beauty myth, many businesses would lose customers and profits. Therefore, advertisements and companies pressure women to subscribe to the beauty myth. With these inf luences, â€Å"the more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us† (120). The beauty myth has an impact upon popular culture too, as common portrayals of women nearly always present a traditional image of beauty on the screen. This can be seen in two examples of popular media, the reality television show, The Bachelor, and the science fiction film, The Stepford Wives. In both of these cases, the women’s beauty is used to undermine their power and is emphasized as a central reason for their importance to the plot. In the reality television series, The Bachelor, the beauty myth is important to the portrayal of women and the result of the competition. At the beginning, the show focuses on â€Å"†¦twenty-five aspiring wives in revealing cocktail dresses...reminiscent of the Miss America pageant†¦Ã¢â‚¬  (Frank 91). In these scenarios, called ‘Rose Ce remonies’ and heralded by the show as a prominent feature of the competition, the women’s beauty becomes a critical component of the Bachelor’s decisions. As explained in The Beauty Myth,Show MoreRelatedHow Popular Fiction Reflects Debates About Gender and Sexuality: Feminism1278 Words   |  6 Pagesto what extent popular fiction reflects such things as social changes in our society and topical debates. In this paper I will discuss to what extent popular fiction reflects debates about gender and sexuality. Moreover, I will look at the difference between postfeminism and third-wave feminism, afterwards I will more closely look at Candace Bushnells book Sex and the City (1996) and relate the books ideas about woman and womans sexuality to postfeminism and third-wave feminism ideas. I will alsoRead MoreBlack Feminist1005 Words   |  5 PagesAccording to Oxford English Dictionary, Black Feminist can be defined as a movement consisting of African American women a dvocating social, political, legal, and economic rights for women equal to those of men (Oxford English Press). Black feminism argues that sexism, social class oppression, and racism are inseparably bound together (Collins). The feminist movement has been around since the 1880s when the word â€Å"Feminism† appeared in the French language (Collins). The word found traction in BritainRead MoreFemisim, Sexual and Gender Equality1153 Words   |  5 PagesFeminism/Gender and Orientational Equality Even though many say that the idea of allowing same sex would be against Gods will, and that women are also the lesser sex of the two binary genders, as well that it is unnatural for people to be transgender, everyone, regardless of gender (binary or otherwise) and Sexual/Romantic orientations, deserves equal rights in all cases. Because in only seventeen of fifty states, homosexual couples have marriage rights. This leaves thirty-three states with thoseRead MoreThe Idea Of Feminism Grew Through A Variety Of Movements,1310 Words   |  6 Pagesidea of feminism grew through a variety of movements, theories and philosophies. Feminism motivates the experiences of women through social, political and academic situations. 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Albertsons Essay Example For Students

Albertsons Essay The purpose of this memo is to show the affects of how Albertsons is trying to implement many strategies in order to try, and compete with its powerhouse competitor Wal-Mart. This memo will contain information on steps Albertsons is taking to gain back some of the market share that Wal-Mart has swallowed up. It will also describe Albertsons planned innovations that will be what determines their success. Lastly it will discuss how through IT as well as a successful implementation of satisfying consumers demands, will possibly allow them to compete with the ever so powerful Wal-Mart. Albertsons is planning many new strategies to try, and grab some of the market share that Wal-Mart has taken from them. The main way they plan to do this is though innovative technology. The reason for this is do to the fact that Albertsons has vigorously tried to offer many perks to its customers, such as substantially better customer service, as well as convenience. Yet even though this may be true. Wal-Marts low prices have seemed to be far superior in generating revenue that has translated into enormous amounts of profits. So this is why now Albertsons figures that if they cannot beat them on price then they will do it through information technology. One of the ways that Albertsons has implemented information technology into their business strategy is to offer self-checkout lines. Albertsons is currently installing 4,500 NCR self-checkout terminals in its 2,300 stores. This new technology is estimated to cost in the range of $16 million to $20 million. Albertsons feels that this may give them a needed edge to compete to lower its long run costs, and speed up the checkout process. Albertsons also has also taken steps to boost it average sales. Albertsons goal is to fill every shopping cart to as full capacity as possible, as well as getting to know their customers a lot better. They have installed have installed a $50 million NCR Teradata where house in order to analyze customer data, and what type of products certain customers primarily purchase. They then plan to use their customer loyalty cards, so that they can match individual buying preferences against store inventories. Also through technology this data is available for ana lysis minutes after customers leave the store. This is a very valuable resource, because now Albertsons may be able to reach its goal of having the right products, on the right shelves, at the right time. Albertsons also has the technology to launch counter strikes when Wal-Mart tries to open stores in a nearby area. They do this by offering special promotions, as well as price reductions to their most valued customers in order to keep their current clientele. Albertsons has also implemented software that will maximize their profits by counterbalancing price in relation to demand. This software will also determine, which products need to be either raised or lowered primarily on the ideas of supply and demand. What is also very interesting about this software, is that it will give a comparable price rating of products at Albertsons to those at Wal-Mart. it will then lower prices in order for customers to shop Albertsons as opposed to Wal-Mart. Overall, Albertsons is taking many steps in order to try, and successfully compete with Wal-Mart. Even though a lot of these new information technologies may cost substantial amounts of money to implement, in the long wrong it may be for the best for the continued growth of Albertsons. The thing that we must begin to ask ourselves is whether technology will be enough for Albertsons to compete with is long time nemesis, the king of all retailers Wal-Mart.