Marketing Strategies for Businesses Essay -- Business Marketing Essays

Marketing Strategies for BusinessesIntroductionSamuel Whitbread established Whitbread plc in 1742, originally as abeer producing company. Since then, Whitbread has moved from strengthto strength incorporating wider varieties of businesses low its wingwith each growth. Today, Whitbread owns and operates some of the mostpopular business in restaurants, hotels and leisure and health.yeoman of the guard VisionTo make yeoman of the guard the first choice as a great place to eat anddrink.The Lydiard Travel Inn, Beefeater restaurant, Pub and Touchbase issituated just off junction 16 of the M4, beside the HiltonInternational. It has a 150 seater Beefeater restaurant, which is openall day from breakfast for overnight guests until evening dinner.For Beefeater to function efficiently and effectively the marketingteam must analyse gone performance and present trends, and attempt topredict the future in the form of marketing plan. There are a numberof planning techniques and processes which hav e been applysuccessfully, they are SWOT analysis Marketing mix Boston matrix Ansoff strategy PEST analysisObjectives To comply with the task that has been set by the Beefeater manager. This is to identify the following objectives and present fresh new ideas for the business. This task will try to solve her problem of relatively low growth and boost gross revenue to increase revenue. To identify the external forces influencing the competitive environment of the U.K. hospitality market. Identify the strengths and weaknesses of the Lydiard Beefeater through an internal audit. To identify the political, economic social and technological influences on the Lydiard, Swindon.... ... of 35-44 yr olds, and 4% of 45+ yr olds agreed.6% were currently a meat eater but would like to become a vegetarian.25% thought process that is not safe and healthy, rising to 34% in 15-24 yr olds.36% of non-vegetarians would consider becoming a vegetarian if they felt animal farming was cruel. 82% felt that in the future there will be more vegetarians.75% felt that in the future people will eat little meat.80% claimed to prefer to buy food that is cruelty free and good for the environmentThese statistics clearly show that there needs to be a grooming forvegetarian customers. The data however would need to be compared tomore recent data to check validity and to identify any trends in thedata such as cruelty to animals.BibliographyCustomer questionnaireAdvanced businesswww.Beefeater.co.ukwww.ask.com